Friday, June 11, 2010

UFC

YOU DO NOT NEED TO LOVE SOMETHING TO RESPECT IT…
ON SATURDAY AT GM PLACE….THE UFC WILL FINALLY ARRIVE HERE IN VANCOUVER…
THE EVENT IS SOLD OUT…WITH TICKETS GOING FOR AS MUCH AS $3 THOUSAND DOLLARS A POP…
EVEN ITS CRITICS CAN NOT DEBATE THE SUCCESS OF THIS COMPANY…
IT OWNS ALL THE RECORDS FOR PAY PER VIEW…
GENERATING AS MUCH AS A QUARTER OF A BILLION DOLLARS A YEAR…
ITS PROGRAMING IS SEEN IN 130 COUNTRIES WORLD WIDE…
ITS ATHLETES ARE NOW SEEN ON THE COVER OF SPORTS ILLUSTRATED…
IT EVEN HAS ITS OWN OFFICIAL BEER…BUD LITE…
PRESIDENT DANA WHITE INSISTS THE UFC IS NOW BIGGER THAN HOCKEY…
AND PREDICTS WILL ONE DAY BE BIGGER THAN SOCCER…
IT’S NOT IMPORTANT…WHETHER OR NOT THAT’S TRUE…
IT’S ONLY IMPORTANT FOR THE UFC…THAT HE CAN SELL IT…
AND IN THERE LIES THE KEY TO THE SUCCESS OF ANY BUSINESS…
SALES AND MARKETING…
THE UFC HAS FILLED THE VOID…THAT WAS LEFT BY COLLAPSE OF BOXING…
A BLOOD SPORT THAT COMBINES THE “SENSELESS VIOLENCE” OF VIDEO GAMES…WITH THE SCRIPTED AND PRODUCED DRAMA OF PROFESSIONAL WRESTLING…
THINK OF IT AS…GRAND THEFT AUTO…MEETS…THE REAL HOUSEWIVES OF ORANGE COUNTY…
THEN THE UFC PACKAGES ITS PRODUCT LIKE A ROCK CONCERT…WITH A GENEROUS MIXTURE OF LIGHTS AND SOUND…
THINK OF THAT AS…THE LOVE CHILD OF…DON KING…VINCE MCMAHON…AND BRUCE ALLEN…
AS WITH EVERY BUSINESS IN THE ENTERTAINMENT INDUSTRY…THE UFC TAPS INTO EVERY POSSIBLE STREAM OF REVENUE…
TICKETS FOR LIVE EVENTS…PAY-PER-VIEW…CABLE T.V…DVD’S…VIDEO GAMES…CORPORATE SPONSORS…ACTION FIGURES AND T-SHIRTS…
IF THE UFC CAN STICK A LOGO ON IT…IT’S FOR SALE…
IN THE END…IT DOES NOT MATTER…WHETHER YOU “LOVE” OR “HATE” THIS FORM OF ENTERTAINMENT…
IT ONLY MATTERS IF YOU’RE WILLING TO PAY FOR IT…
BECAUSE WHEN THE SHOW IS OVER SATURDAY NIGHT…THE ONLY TRUE WINNER IS GOING TO BE…THE UFC…
AND HOW DO YOU NOT…RESPECT THAT???